The Business 2 Business Premier Networking event across Sussex
The ‘Captains of Industry’ survey conducted yearly indicate that a quarter of Captains of Industry (25%) think the Olympic Games will benefit their business, with less than one in ten (8%) saying the Games will have a detrimental effect. Of those who say the games will prove to be a benefit, over half (52%) think there will be an increase in consumer demand/ spending and one in five (20%) think they will raise the morale of the British people.
Captains with company Headquarters in London are even more positive, with just under a third (31%) saying the Games will be beneficial compared to 19% with HQs based outside of London. However, three quarters (75%) of those with HQs outside of London think the Games will have no effect, compared to just over half (58%) with HQs in London. Respondents are Chairman, CEO, MD/COO, FD or other board directors and conducted during the fourth quarter by Ipsos MORI.
Brighton, Hove Sussex Businesses can additionally benefit from up-to-the-minute business presentations from LOCOG – The huge organising body behind the Olympics Games - at the forthcoming Spring ‘Business Days’ being held monthly at The Holiday Inn Brighton, the first date 26 January 2012. Learn how your business can benefit from The London Games 2012. FREE to businesses to attend. Read more information from the ‘Seminars and Workshops’ page
Comments are closed.
